With just a few days before the SIM registration deadline, Globe sent out urgent reminders to its subscribers through the Emergency Cell Broadcast system.
“This was done to instill urgency on millions of customers who have yet to register their SIMs,” the Ayala-led telco said.
Globe has just used the ECB which is a component of network management and implemented the emergency blast system within acceptable parameters.
The National Disaster Risk Reduction and Management Council (NDRRMC) has given no objection on the use of the ECB after prior notice. The Free Mobile Disaster Alerts Act allows the NDRRMC and relevant government agencies to use the telco network system to blast warnings during disasters and emergencies.
Globe took this step as it sought to urgently advise its customers to register their SIMs to avoid deactivation of their mobile service which are crucial for day-to-day needs.
Globe believes lack of connectivity will be detrimental to mobile users, as this will impact access to services crucial for financial transactions, healthcare, learning, livelihood, transport and deliveries, among others.
Getting disconnected from mobile services will also deprive mobile users of advisories from the government, including disaster warnings.
“We are at a critical time as the deadline draws near, and we want to ensure that our customers are compliant with the law to avoid SIM deactivation. This way, they will continue to enjoy our call, text and data services for their day-to-day needs,” Ernest Cu, Globe Group president and chief executive said.
As of April 22, Globe has logged over 35.8 million SIM registrations out of its 86.7 million customer base. Globe continues to call on its customers to register their SIMs, even as it called on the Department of Information and Communications Technology (DICT) to extend the registration deadline beyond April 26.
The SIM Registration Act’s Implementing Rules and Regulations allow an extension of up to 120 days.
