The world’s game creators gather in the Philippines to launch CRETA, a gaming entertainment platform and the latest product of their collaborative effort.
The CRETA token will be listed on local cryptocurrency exchange Coins.ph starting 8 July.
Thomas Vu, creator of League of Legends game and Netflix’s Emmy-winning series Arcane, together with game production giant Ray Eiichiro Nakazato, a former vice president at Electronic Arts Japan Studio and worked as senior manager at Microsoft Japan Game Studios, made the announcement at a media conference.
“Oftentimes, when you see people build ecosystems, it’s piecemeal. With CRETA, our team has been really thoughtful and strategic about building all the pieces together harmoniously, and I think that connective tissue is really important. It’s designed to be ubiquitous in all these different ways, and I suspect that it’s going to catch a lot of people off guard,” Vu said.
Aside from Vu, comprising the team of veteran producers and developers behind CRETA are Kay Youn, CEO of CRETA affiliate CCR and lead developer of the iconic game Fortress; Yoshiki Okamoto, the developer behind Street Fighter 2 and Monster Strike; Joohyung Jang, the game producer behind titles like Lineage and Aion; and Nakazato, chief creative officer and head of Japan.
“Currently, the team is working on some interesting business models, and the scalability of what we’re building is impressive,” Vu said.
“When you think about it, very few teams have 25 plus years of gaming experience – this just doesn’t exist, so the next evolution of existing genres that CRETA is working on is going to be interesting,” he said.
Their combined expertise ensures that CRETA delivers a next-generation gaming experience on a decentralized metaverse platform, where both gamers and professional game studios can provide Web3 games and new gaming services. CRETA also implements S2E (Share to Earn), which combines user video sharing platforms with typical P2E (Play to Earn) and C2E (Create to Earn) features.
In his presentation, Nakazato highlighted the platform’s integrated approach. “Within the CRETA ecosystem, any game can use our social media features. For instance, when you press the start button, our social media can pop up within the game. You don’t need Discord anymore; it’s all in one integrated environment.”
