Cemex Holdings Philippines, Inc. has rebranded as Concreat Holdings Philippines, Inc., following the formal approval of the Securities and Exchange Commission (SEC) on 25 April. The name change reflects a broader transformation under new ownership by DMCI Holdings, one of the country’s largest engineering-based conglomerates.
The rebranding marks a key milestone in the company’s transition after its acquisition by the Consunji-led DMCI group in December last year. The new name, Concreat—a portmanteau of “Consunji” and “create”—signals a renewed corporate identity anchored on integrity, resilience, and nation-building, values long associated with DMCI.
“This rebranding represents a bold new direction under DMCI management, guided by an all-Filipino team deeply rooted in local insight and long-term stewardship,” said Herbert M. Consunji, President and CEO of Concreat Holdings Philippines. He expressed gratitude to the previous Cemex management, noting the foundation it laid for the company’s future growth.
Concreat will retain operations of its two major cement plants: the Solid Cement Plant in Antipolo City and the Apo Cement Plant in the City of Naga, Cebu. Core product brands such as Rizal, Island, and APO will remain in the portfolio—recognized in the Philippine construction sector for strength, durability, and performance.
The transition underscores a strategic integration of Cemex Philippines’ national footprint with DMCI’s diversified strengths in construction, real estate, energy, mining, and water services.
“Concreat symbolizes a blend of concrete strength and shared vision,” Consunji said. “It is more than a rebranding—it’s a reaffirmation of our commitment to the Filipino market and to sustainable development driven by local leadership.”
The move consolidates DMCI’s presence in the construction supply chain and reflects broader trends in Filipino-led industrial revitalization amid growing infrastructure demand.
