Shares of Levi Strauss & Co. surged Thursday after the denim giant raised its full-year outlook, buoyed by strong global demand and accelerating direct-to-consumer (DTC) sales—even as fresh U.S. tariffs loom.
The company now expects fiscal 2025 revenue to rise by as much as 2 percent, reversing earlier projections of a decline. It also raised the earnings forecast range by USD0.05 per share, now projecting USD1.25 to USD1.30.
Investors cheered the news. Levi’s stock, already up 14 percent year-to-date, jumped another 7 percent in after-hours trading following the upbeat earnings release.
Second-quarter net revenues climbed 6 percent year-over-year to USD 1.4 billion—up 9 percent organically—fueled by across-the-board gains. The Levi’s brand grew 9 percent globally, with Europe leading the charge at 15 percent, followed by 9 percent growth in the Americas. Asia was the lone weak spot, remaining flat.
Direct-to-consumer revenue, which now makes up half of total sales, rose 11 percent, with e-commerce up 13 percent. Beyond Yoga also impressed, notching a 12 percent gain.
“This quarter proves our strategy is working,” said CEO Michelle Gass. “We’re not just a jeans brand—we’re becoming a global lifestyle powerhouse.”
CFO Harmit Singh steady earnings growth amid tariff challenges has stirred the company’s confidence in projecting a better financial outlook. “Stronger margins, higher growth, better returns—we’re just getting started,” said Singh.
