The Bank Marketing Association of the Philippines (BMAP) has announced its recently elected 2023 Board of Directors.
Mai G. Sangalang (Standard Chartered Head of Corporate Affairs, Brand and Marketing) continues to lead the association as President. Joining her are BMAP’s newly elected Vice President Eric H. Montelibano CSBank (CityState Savings Bank’s Integrated Marketing Communications Consultant), Secretary Edelyn H. Castro (Maybank’s Officer-in-Charge for Corporate Affairs) and Auditor Estela S. Calderon (Metrobank Vice President for Corporate Affairs Division). Emmanuel Mari “EM” K. Valdes (RCBC Senior Vice President/Head of Retail Banking Customer Acquisition and Retention Division) remains as the association’s Treasurer.
Miguel Angelo “Mike” C. Villa-Real (Veterans Bank First Vice President for Marketing and Communications) is elected as Director for Industry Relations & Banking Code and Financial Inclusions, Judith C. Songlingco (Philippine Business Bank Head of Corporate Affairs and Brand Marketing) as Director for Programs, Janette “Jade” Y. Abad Santos (Robinsons Bank First Vice President for Marketing Group) as Director for Membership, and Hannah Lopez (BDO Unibank First Vice President/Officer-in-Charge, Marketing Communications Group) as Director for Ways and Means.
Tanya Ansaldo-Deakin (Security Bank Vice President/Head, Corporate Communications & Brand) continues to serve as Director for Publicity and Digital Marketing, and Maria Luz “Yayu” E. Javier (Avanza, Inc. President and COO) as Election Chair.
BMAP is a non-stock, non-profit organization of banking institutions seeking to elevate the practice of bank marketing and communications in the country. BMAP was established on February 27, 1974 and registered with the Securities and Exchange Commission on August 19, 1974.
The organization continues to design, support, and implement educational programs to advance the professional skills and abilities of bank marketers and communicators. It also continues to undertake programs and activities that enhance and promote the welfare of the banking industry and its customers, the profession of bank marketing, and the social and economic priorities of the country.
