A book launch usually ends with signed copies, photo opportunities and polite applause. This one did something more valuable. It turned into a brainstorming session on one of the Philippines' biggest creative exports, stories that can cross borders without leaving their Filipino identity behind.
The phrase first appeared almost quietly, embroidered on the back of Alex Eala's visor during her breakthrough run at Wimbledon. They have followed her ever since, becoming as much a part of her game as the shadow swings she takes between points.
Japanese apparel retailer Uniqlo believes the Philippine market still has ample room for expansion, signaling confidence in the country's long-term consumer story even as inflation and elevated living costs continue to pressure household budgets.
The Philippine performing arts industry is looking beyond the local stage, with government agencies launching a trade-focused initiative to help Filipino creatives win more international deals and capture a bigger share of Asia's fast-growing cultural economy.