Ayala Group Bank of the Philippine Islands (BPI) has renamed its wealth management arm as part of a renewed commitment to deliver superior customer experience for its individual, corporate, and institutional clients.
BPI Asset Management and Trust Corp. (BPI-AMTC) has been renamed BPI Wealth – A Trust Corp. to better connect with various client segments and further communicate the company’s breadth of expertise as the trusted leader in the asset and wealth management space.
BPI Wealth’s bold new identity and positioning is anchored in its strengths – robust investment process, unparalleled risk management framework, best-in-class investment professionals and wealth advisors, and a wide range of innovative investment solutions.
“At BPI Wealth, we will continue to be your trusted partner in navigating volatile financial markets, in guiding investment decisions, in constructing portfolios, and in creating a legacy for future generations. We will continue to offer the best-in-class asset and wealth management solutions to enable you to live your best life,” Maria Theresa Marcial, president and CEO of BPI Wealth, said.
The company also unveils its new campaign, #liveyourbestlife, which echoes its commitment to empower customers to fulfill their highest aspirations with the help of BPI Wealth.
“We recognize that our clients want a name they can trust to address their complex financial needs. They want a name they can trust to help grow their hard-earned money. They want a name they can trust so they worry less about their investments, so they can do more, explore more, and live more. That is our brand promise,” Marcial said.
With a strong capital position and an independent trust governance structure, BPI Wealth is the largest standalone trust corporation in the Philippines, with PHP 875 billion in assets under management as of December 31, 2022.
