City Savings Bank (CitySavings) recently announced the appointment of Ana Aboitiz Delgado as the new chairman of the Board of the thrift banking arm of the Aboitiz-led Union Bank of the Philippines.
Delgado is concurrently serving as the senior executive vice president, chief customer experience officer and chief digital channels officer at UnionBank.
Delgado took great strides in growing UnionBank’s digital customer base via its UB Online mobile app and was the force behind the transformation and redesign of its branches to the Ark, which elevated the customer experience in physical premises.
Additionally, she played a key role in the signing of the game-changing acquisition between Citibank N.A. and UnionBank.
Manuel “Chut” Santiago assumed the position of president of the thrift bank, replacing Larry Ocampo who was appointed as vice chairman and CEO of CitySavings.
Outgoing CitySavings chairman and UnionBank chief technology and operations officer and chief transformation officer Henry Aguda takes on the reins of UnionBank’s digital bank subsidiary, UnionDigital, as its new president and CEO, taking over Ramon Vicente De Vera, who will lead a new market expansion role for the bank.
Aguda was instrumental in the trailblazing digital transformation of UnionBank as its chief technology and transformation officer.
Under his term as chairman, CitySavings expanded its reach in the mass and underserved markets by accelerating the approval of teacher and motorcycle loans through the use of data science credit-scoring and acquisition models.
“These leadership appointments are key to taking both CitySavings and UnionDigital to the next level of digitally-driven growth and scale, towards our aspiration to be a Great Retail Bank,” UnionBank president and CEO Edwin Bautista said.
