Pru Life UK has partnered with the ATRAM Group (ATRAM) as part of the strategy to meet the evolving needs of its growing customer base.
The life insurer also looks to onboard ATRAM as its local fund manager given its track record in asset and wealth management that fits perfectly with Pru Life UK’s selection of funds.
To achieve the shared goal of helping more Filipino families live wealthier lives, Pru Life UK and ATRAM are co-developing and soon launch more innovative and customer-centric investment solutions to further strengthen their investment performance for customers.
This will enable Pru Life UK agents to add value and enhance their customer network through a wide array of financial solutions. More importantly, Pru Life UK customers will gain access to ATRAM’s wide range of solutions and platforms to help them grow and expand their investment portfolio.
“We are delighted to have ATRAM as our co-advocate in helping more Filipinos achieve their financial goals.With this partnership, we are strengthening Pru Life UK’s growth trajectory and investment performance that will benefit our customers,” said Eng Teng Wong, Pru Life UK president and chief executive officer, said. “Our customers can count on Pru Life UK and ATRAM to help them grow their wealth.”
“We are excited to partner with Pru Life UK, the pioneer and leader in investment-linked insurance products. Our shared vision of securing the financial well-being of our clients is the foundation of our collaboration. We look forward to bringing the latest investment products and technology to Pru Life UK’s agents and customers helping them achieve their dreams and aspirations,” said Michael Ferrer, chief executive officer at ATRAM Group.
ATRAM was selected following a rigorous evaluation and approval process. Certain transaction related to the partnership are subject to regulatory approval.
