Globe Telecom Inc. on Thursday launched its next-generation store in Glorietta 3, Makati City, setting a new gold standard in omni-channel retail formats and sustainable design.
“The new Globe Store is not just a retail space. It is a catalyst for creating memorable customer experiences. We’ve designed this store to captivate, empower, and connect our customers and offer them services that truly enrich their lives,” Cleo Santos, head of Channel Management Group, said.
The innovative shop, which places the customer above all, reflects Globe’s commitment to revolutionizing the digital experience, seamlessly merging the best of both the offline and online worlds.
The new Globe Store’s design features interactive product demos, a community engagement space, a self-service zone, and a transaction hub. These elements come together to solidify Globe’s position as a market leader, offering customers a unique and immersive experience.
“Our new design is a game-changer. We’ve seamlessly integrated the online and offline experience as we want to ensure minimal wait times, experiential retail, and personalized services,” Mic Coson, head of Retail Design and Portfolio Growth, said.
“Every touchpoint, from product discovery to post-visit engagement, has been crafted with our customers in mind.”Coson added.
The new Globe retail experience was developed together with Landor & Fitch, the largest branding and design specialist group and part of the WPP group.
“As the leading telecommunications company in the Philippines, Globe recognized their role in driving the nation’s digital advancement. We were thrilled to take on the challenge of taking the brand forward to meet this purpose by revolutionizing the role of retail,” Jonathan Cummings, APAC president of Landor & Fitch, said.
