Globe Telecom Inc. is optimistic of its prepaid fiber service, saying it has a strong potential to meet the need for affordable and flexible internet options.
“We are very optimistic about our GFiber Prepaid product. It perfectly meets what Filipinos are looking for – affordability and flexibility in terms of payment plans and methods, enabling them to manage their finances with ease,” said Abigail Cardino, vice president and head of Brand Management, Broadband Business at Globe.
Launched in the latter half of 2023, the GFiber Prepaid service showcases Globe’s innovative response to the evolving needs of the local home broadband market.
Although only recently introduced, GFiber Prepaid reported the highest reload rate and loader ARPU among Globe’s prepaid offerings. By leveraging its superior distribution network and profound understanding of the prepaid consumer market, Globe has effectively scaled this segment while preserving the quality of its subscriber base.
Globe reported postpaid fiber service revenue growing 14 percent, reflecting the increasing demand for fast and reliable internet services among Filipinos.
A pivotal factor in the growth of postpaid fiber is the sustained ARPU, reflecting Globe’s focus on acquiring and retaining quality customers.
Globe is strategically expanding its prepaid fiber business with a measured approach to customer acquisition. This is aimed at attracting quality subscribers and “real intenders” – customers expected to stay active and loyal to Globe’s fiber network for the long term.
In its ongoing effort to enhance service delivery, Globe deployed over 199,000 fiber-to-the-home lines in 2023.
This is part of the strategy to cater to the underserved prepaid fiber market and further strengthen its leadership in the local telecommunications industry.
