Globe Telecom Inc. over the weekend claimed top billing as lead mobile phone service provider in the Philippine for the seventh year in a series, having captured a 54.7 percent mobile revenue market share (RMS) as at end-2023.
RMS is widely considered the true measure of market leadership in the telecommunications industry as it reflects actual consumer spending and accounts for all mobile revenue streams: voice, SMS, and mobile data services.
Globe maintained an RMS of 51.8 percent in the fourth quarter of 2016 that widened further to 54.9 percent in the third quarter of 2023 and peaked at 56.8 percent in the first quarter of 2019.
Its mobile revenue soared to a record P112.4 billion in 2023, up 5 percent from previous year, driven by its data-centric and value-packed offers catering to evolving customer preferences.
“Staying number one in mobile RMS is always a tough challenge in a highly competitive market like the Philippines, but Globe has maintained its edge through superior network performance, digital innovation, and customer focus,” Darius Delgado, vce president and head of Globe’s Consumer Mobile Business said.
“We are intent on staying on top through sharpening our differentiation from competition: an inimitable ecosystem of digital services that only Globe can offer. With this kind of an approach, the customer always wins. And that’s most important for us,” he added.
Globe’s claimed leadership in mobile RMS validates its strategy of investing in superior data services and customized offerings that enrich the customers’ digital lifestyles. This is a testament to its ability to anticipate and meet the evolving needs of the Filipino consumer.
Moving forward, Globe looks to sustain its mobile market dominance by capitalizing on the consiste rising demand for mobile data, with its diverse and affordable data-centric offerings expected to keep the prepaid market robust.
