Globe Telcom has formed a new group, AI Development and Enablement Group to adopt and leverage Artificial Intelligence technologies to enhance business operations, service delivery, and customer experience. Otherwise known as AIDE, it formally starts as a group on June 1.
Ernest Cu, Globe president and chief executive officer, said AIDE will find ways to use AI to enhance business operations, service delivery, and customer experience as well as sustain Globe’s competitive advantage by introducing innovations that would address Filipino’s daily pain points.
“The emergence of Artificial Intelligence signals a pivotal shift, promising to revolutionize the way we do business and serve our customers. We’ve begun to see AI’s impact by way of the different teams across Globe having ongoing initiatives to take advantage of its benefits, but it is imperative that we move forward with unified intent and renewed vigor to navigate these new technological frontiers swiftly,” said Cu.
Globe has named cybersecurity and data privacy expert Anton Bonifacio as its first chief AI officer and head of AIDE. Bonifacio, concurrently Globe’s chief information security officer, is behind some of Globe’s cutting-edge innovations in data protection and cyber defense.
“The creation of AIDE signifies a strategic investment in our technological capabilities and a concerted effort to integrate AI seamlessly into our operations,” said Bonifacio.
Globe has already begun adopting AI into its business operations, leveraging the technology for efficiency and cost transformation. AI is at various stages of implementation in internal processes such as credit and collection, financial reports, and procurement contracts. Globe has also started using AI for customer care and credit scoring.
“We are committed to fostering a culture of innovation and responsible AI use, ensuring that our advancements not only drive business growth, improve service delivery, and enhance customer experience, but also adhere to the highest standards of governance and compliance,” said Bonifacio.
