SM Investments Corp. has started hosting weekend markets at its shopping malls in a bid to integrate local producers and farmers into its retail ecosystem while bolstering economic resilience and community development.
“Our goal is to transfer modern, science-based agri-technology skill sets to our farmers. Once equipped with these advanced skills and knowledge, we link them to the available market,” said Cristie Angeles, assistant vice president of SM Foundation.
“The SM weekend market provides micro, small and medium enterprises (MSME) the strategic venues or marketplaces to showcase their products and engage directly with consumers,” Steven Tan, president of SM Supermalls, said.
Since its inception, the market has welcomed more than 100 local farmers, offering them a platform to connect with customers, from weekend shoppers to mall employees and tenants.
This exposure has not only expanded their market reach but also boosted their profitability. The daily sales among local enterprises vary significantly, reflecting a broad spectrum from modest to substantial earnings.
At the heart of the weekend market is SM Foundation which has a 14-week program equipping participants with essential skills in agriculture, business management, and market readiness. Through rigorous training in sustainable farming techniques and mentorship on effective product presentation and pricing strategies, it ensures that aspiring entrepreneurs are well-prepared to thrive in competitive markets.
The program is also in collaboration with government and non-governmental organizations. These include SM Supermalls, different government agencies such as the Department of Agriculture, local government units and farm schools. Such partnerships are instrumental in scaling the impact of these programs and ensuring their long-term sustainability, SMIC said.
By leveraging the expertise and resources of each partner, the SM group not only enhances program delivery but also fosters innovation and resilience within local economies.
SM said it continues to expand its footprint with its weekend market currently operating in 18 malls nationwide.
“The impact on local economies and the lives of participating entrepreneurs continues to grow,” it said.
