BPI Wealth, the wealth management arm of the Ayala-led Bank of the Philippine Islands (BPI), said its digital accounts surpassed P1 billion in assets under management (AUM) as of June 2024. This includes investments in unit investment trust funds (UITFs) and mutual funds, custody, and segregated portfolios opened and transacted online through its digital investment account opening platform, e-Invest by BPI Wealth.
“Reaching P1 billion in AUM through digitally opened accounts is a strong validation that our digital initiatives are on the right path. It also signifies Filipinos’ readiness to adapt to technologies that allow them to take control of their financial futures through investments. Our commitment to sustainability through embracing digital solutions is resonating with our clients and driving growth for the business,” noted Maria Theresa D. Marcial, president and CEO of BPI Wealth.
In 2023, BPI Wealth democratized access to high-quality investments by lowering the minimum investment for its UITF and mutual funds to P1,000 for peso funds and USD 100 for dollar funds. BPI Wealth also introduced a fully digital account opening process for retail fund investors, further simplifying the investment journey for clients.
The transformative impact of the e-Invest by BPI Wealth platform on customer onboarding was recognized in the 2024 Digital CX Awards held in Singapore in April 2024. As of June 2024, over 20,000 new investment accounts have been opened through e-Invest.
Building on this success, BPI Wealth launched a paperless, all-digital end-to-end account opening process for its portfolio management account (PMA), an investment vehicle that allows clients to invest in a variety of high-quality securities and investment outlets that have passed BPI Wealth’s stringent accreditation process. With the PMA, clients can now open an investment portfolio and invest in various tenors for Treasury bills starting at P500,000 via the same platform, www.bpimanagedfunds.com. Clients need only a single PMA to subsequently invest in other securities such as preferred shares and corporate bonds.
“This new digital initiative exemplifies BPI’s commitment to providing clients with innovative and accessible financial solutions. We have a growing list of sophisticated investors who want a consolidated view of their assets in one account, which is the primary benefit of a PMA. Going fully digital now gives them the benefit of accessing this specialized investment vehicle at the comfort of their home, and at their fingertips,” Marcial said.
