SMAC, the loyalty program of SM, raised nearly P30 million from December 2023 to January 2024 to help address involuntary hunger and lack of access to quality education across the country, in collaboration with Globe’s Hapag Movement and SM Foundation.
This is the second year that SMAC partnered with the Hapag Movement, which aims to deliver supplemental feeding and sustainable livelihood training for 100,000 Filipino families. Last year’s campaign raised P5.5 million which benefited 10,000 families.
SMAC supported the campaign wherein for every sale of a SMAC kit, P50 was donated to the campaign. In addition, for every eligible purchase from participating SM Retail affiliates, including SM Store, SM Fashion, SM Beauty, SM Appliance Center, Kultura, Our Home, Surplus, Sport Central, Silk Issues, Levi’s, Forever 21, The Body Shop, Echo, and Crate and Barrel, bonus points were donated to the campaign.
“We owe our success to the participation of our loyal SMAC membership. Every purchase they made, every point they donated, goes a long way to the underprivileged families. Together, we can build a future where no one goes hungry,” shared Kevin Hartigan-Go, chief operating officer, SMAC.
This year, SMAC and Globe’s collaboration raised nearly 30 million points that will be donated to the Hapag Movement and to SM Foundation. Hartigan-Go underscored that “these will go into programs that will directly impact the lives of many Filipinos.”
The recent June 2024 Social Weather Station (SWS) survey revealed that hunger in the country is at 17.6 percent from 14.2 percent in March 2024.
Hartigan-Go shared that “Hapag’s vision of fighting involuntary hunger resonates with SMAC, our retail partners, and our SMAC member base.”
Meanwhile, Yoly Crisanto, Globe chief sustainability and corporate communications officer, underscored the significance of partnering with SMAC.
“This partnership goes beyond seasonal efforts, providing sustainable support to families. By helping stave off involuntary hunger and enabling households to improve their livelihood, we’re building a foundation for lasting change. We are excited to continue this work and invite other organizations to collaborate with us so that together, we can make a difference,” said Crisanto.
Partner organizations of the Hapag Movement include the UN World Food Program, Ayala Foundation, and World Vision Philippines.
