The Jollibee Group continues its strategic expansion into new culinary territories by launching the first Philippine branch of Tiong Bahru Bakery, marking the brand’s entry into the premium viennoiserie and handmade pastry market. Originating from Singapore, Tiong Bahru Bakery is renowned for its artisanal croissants and pastries made with the finest French ingredients. The new location in Bonifacio Global City (BGC) offers signature items like the flaky croissant, Pain Au Chocolat, and Kouign Amann, alongside sustainably sourced coffee.
The launch highlights Jollibee Group’s commitment to enhancing the Philippine food scene with world-class dining options. CEO Ernesto Tanmantiong emphasized the commercial significance of this venture, noting the strategic partnership with Titan Dining, Ayala Malls, and BGC to bring the renowned bakery to the country. The move into the artisanal pastry market adds a sophisticated layer to Jollibee’s diverse portfolio, aligning with its broader mission to blend local and global culinary traditions.
Tiong Bahru Bakery’s dedication to quality craftsmanship, with signature pastries taking up to three days to perfect, reinforces its position as a premium offering in the Philippine market. With the brand’s focus on both excellence and ambiance, the BGC branch aims to become a local favorite for those seeking a unique, high-end dining experience.
