Tanduay Distillers, Inc. begins 2025 with strong momentum, continuing to capitalize on its successes from 2024. The iconic Filipino brand reinforced its position as a global leader in the spirits industry with a series of accolades, innovative product launches, and expanding international presence.
In 2024, Tanduay earned prestigious honors at several international spirits competitions, including multiple gold awards for its Tanduay Double Rum and Tanduay Asian Rum Gold. New releases such as the Tanduay Reserve Rum – 10 Years also garnered critical acclaim, with the former winning a Master Medal and Taste Master Award. These recognitions reflect the brand’s unwavering commitment to producing world-class rum.
Tanduay’s cultural relevance was also highlighted through its annual rum festival in Bacolod, which celebrated the region’s premium sugarcane. The event featured vibrant competitions and a star-studded concert, underscoring the brand’s deep ties to Filipino heritage.
The brand further solidified its marketing power with the announcement of actress Kim Chiu as its 2025 Tanduay Calendar Girl. Her appointment emphasizes the brand’s focus on strength, beauty, and empowerment—values that resonate across generations.
Tanduay also expanded its international footprint in 2024, entering new markets like the Czech Republic and South Korea. It plans further growth in France, Italy, Spain, and other key regions. The brand is now available in over 20 countries, including the United States, the United Kingdom, and China.
With an eye on the future, Tanduay is poised to continue innovating while staying true to its 170-year legacy of quality and craftsmanship.
