Globe’s GFiber Prepaid has emerged as the fastest-growing prepaid fiber brand in the Philippines, reaching 260,000 subscribers in the fourth quarter of 2024, marking a 74 percent increase from a quarter prior. This highlights the increasing demand for affordable, flexible, and reliable prepaid fiber services among Filipinos.
GFiber Prepaid’s rise is a key driver behind Globe’s overall broadband growth. The broadband segment, Globe said, experienced its first significant leap in over three years, with fiber services revenue increasing by 2 percent and subscriber count growing by 16 percent. The success of GFiber Prepaid, in particular, helped the broadband segment outpace the decline in legacy broadband services.
Customer satisfaction remains central to GFiber Prepaid’s success. With reload rates soaring to 78 percent—the highest among all prepaid brands—and a Net Promoter Score (NPS) of 68, GFiber Prepaid continues to build customer loyalty. These figures emphasize how GFiber Prepaid’s commitment to a superior service experience is translating into sustained market growth.
Abigail Cardino, vice president for Globe Broadband Business, acknowledged the competitive landscape but pointed out that GFiber Prepaid’s flexible offerings and customer-centric approach have made it a significant player in the fiber broadband market. “With the right offers and a service experience that truly delights our customers, there is still potential for growth in fiber broadband, particularly in GFiber Prepaid,” Cardino said.
GFiber Prepaid offers Filipinos high-speed internet with flexible, reloadable UNLI fiber options for durations of 7, 15, 30 days, or one year, all with no lock-up period and installations completed in as little as 24 hours. This flexibility, combined with affordability and reliability, has made GFiber Prepaid a preferred choice, helping to connect more Filipinos and contribute to Globe’s continued broadband success.
