Ayala Land Hospitality Corp., a newly-rebranded unit of Ayala Land Inc., is set to invest approximately USD500 million through 2030 to double its hotel and resort room capacity. Formerly known as Ayala Land Hotels and Resorts, the company plans to increase its room keys from 4,000 to 7,500 as part of its strategic expansion in anticipation of a tourism surge in the Philippines.
The company has consolidated its portfolio that now includes homegrown brands like Seda Hotels, El Nido Resorts, and Huni, alongside international luxury properties such as Raffles Makati, Fairmont Makati, and the upcoming Mandarin Oriental Makati. The transformation aims to elevate Filipino hospitality to the global standard, according to George Aquino, Ayala Land Hospitality CEO.
With the Department of Tourism targeting 12 million international visitors by 2028, Ayala Land sees an opportunity to capitalize on the growing influx of high-value tourists, particularly those seeking authentic, immersive experience. Senior vice president Mariana Beatriz Zobel de Ayala highlighted that the country’s tourism spending per capita is 50 percent higher than its regional neighbors, presenting a promising growth potential for the hospitality sector.
In addition to expanding its portfolio, Ayala Land Hospitality is investing in the modernization of its existing properties, including Seda Hotels and El Nido Resorts, and integrating new hotel developments into Ayala Land’s townships and natural landscapes. This long-term strategy aligns with the rising demand for luxury tourism and the country’s evolving leisure lifestyle.
