Shakey’s Pizza Ventures Inc. is set to open around 20 new branches this year, with half of these to be franchised and the other half company-owned. This marks a continuation of the company’s growth strategy, following the addition of 20 branches in 2024, according to company president Vicente Gregorio.
Gregorio highlighted the company’s strategy of growth despite ongoing economic challenges, emphasizing that the long-term potential remains strong due to Shakey’s positioning as an affordable alternative to fine dining. He said, “That’s where the growth will be coming from in the next couple of years… Once the economy improves, that’s where we see a big upside.”
The company, which operates a network of brands including Shakey’s, Peri-Peri Charcoal Chicken, R&B Milk Tea, Potato Corner, and Project Pie, has around 300 Shakey’s stores out of 2,483 outlets across its portfolio. While Shakey’s continues to expand, Gregorio acknowledged that many areas in the Philippines, especially outside Metro Manila, remain under-penetrated, offering room for significant growth.
In addition to its domestic expansion, Shakey’s is also pursuing opportunities in international markets, including Singapore and the Middle East. However, the company remains focused on cities and municipalities in the Philippines, with a particular interest in less-penetrated regions where it can operate as a high-end casual dining option.
With each new store costing between P18 million and P25 million to build, Shakey’s continues to explore various store models—such as freestanding, mall, and in-line locations—to adapt to market conditions and optimize profitability.
Despite facing difficult market conditions in 2024, Shakey’s reported double-digit growth for the year, with Gregorio expressing pride in the company’s ability to maintain healthy growth amidst challenges. The company is still finalizing its 2024 financial results but remains optimistic about continued growth moving forward.
