PLDT Enterprise and the Philippine Franchise Association (PFA) are continuing their more than two-decade-long partnership to drive the digital transformation of the country’s franchise sector, a critical contributor to the economy. As the franchise industry experiences rapid growth, the collaboration between PLDT Enterprise and PFA is playing a key role in providing businesses with advanced digital solutions, such as next-generation connectivity, AI-driven analytics, cloud systems, and robust cybersecurity.
This ongoing partnership is essential in helping both established and emerging franchise businesses navigate the increasingly digital marketplace. By leveraging these technologies, franchises are streamlining operations, improving customer engagement, and achieving scalable growth in an intensely competitive environment. The success of this collaboration highlights the crucial role that digital tools play in ensuring the continued resilience and competitiveness of the franchise industry.
“Franchising remains one of the strongest and most resilient business models in the country, and digital transformation is key to its continued success,” said Sam Christopher Lim, CFE, chairman of the Philippine Franchise Association. “Through our partnership with PLDT Enterprise, we empower our members with the latest technology to optimize operations, enhance customer experiences, and future-proof their businesses.”
PLDT Enterprise’s commitment to fostering digital growth within the franchise sector is underscored by the integration of cutting-edge technology solutions. These include AI, IoT, and cloud-based systems designed to help franchises improve supply chain management, drive customer satisfaction, and boost operational efficiency. By equipping franchise businesses with scalable, next-gen solutions, PLDT Enterprise helps them remain competitive on both the local and global stage.
“At PLDT Enterprise, our goal is to support the digital evolution of franchise businesses,” said Chet Alviz, Vice President and Head of Marketing, PLDT Enterprise. “With more than 23 years of partnership with the PFA, we continue to offer innovative solutions that help businesses scale efficiently and provide superior customer experiences.”
With the rise of automation and emerging technologies such as AI and IoT, PLDT Enterprise and PFA are poised to continue leading the digital charge within the franchise industry. Their collaboration ensures that businesses, regardless of size, have access to the tools and technologies necessary to thrive in a digital-first economy.
This ongoing partnership reflects the shared commitment to strengthening the Philippine franchise sector and ensuring that businesses of all sizes remain competitive and resilient in an ever-evolving digital landscape. By providing access to transformative digital solutions, PLDT Enterprise and PFA are fostering the growth and sustainability of one of the nation’s most important economic sectors.
