PLDT Enterprise has announced a strategic partnership with Nyxsys Philippines, a digital innovator in Out-of-Home (DOOH) media, in a move that underscores both companies’ commitment to accelerating digital transformation in the advertising and media sector.
Founded in 2014, Nyxsys has grown into a national force in digital signage and immersive media, supporting high-impact campaigns for brands across the Philippines. However, its rapid expansion brought technical and operational challenges, particularly around managing a dispersed network of digital assets.
To address this, Nyxsys partnered with PLDT Enterprise, the B2B arm of the Philippines’ leading telecom provider, enabling the deployment of PLDT’s Smart IoT platform, cloud collaboration tools, and secure digital infrastructure.
“Before partnering with PLDT Enterprise, our sites operated independently,” said Joel Callao, Chairman and CEO of Nyxsys. “This alliance has allowed us to centralize operations, reduce costs, and strengthen security across the board.”
Commercially, the partnership has delivered measurable benefits:
- 24/7 uptime and network visibility for real-time content delivery
- Reduced operational overhead via remote management
- Enhanced productivity through cloud-based team collaboration
- Strengthened data security and business continuity protocols
- Access to real-time audience analytics to boost campaign ROI
Albert Villa-Real, head of Enterprise Revenue Group at PLDT Enterprise, said the collaboration reflects PLDT’s broader strategy to support Philippine businesses with scalable, future-ready solutions.
“We’re proud to be Nyxsys’s digital partner as they push innovation in the DOOH space,” Villa-Real said. “This partnership shows how tailored enterprise solutions can drive both operational efficiency and brand growth.”
For Nyxsys, the results are more than technical. The company has enhanced its value proposition to clients,
