Cybercriminals are increasingly exploiting Gen Z’s digital lifestyle—turning fast fashion, nostalgia, FOMO, and oversharing into attack vectors, according to cybersecurity firm Kaspersky. In response, the company has launched Case 404, an interactive game designed to help Gen Z users recognize cyberthreats in their everyday online habits.
From phishing schemes disguised as pre-sale concert tickets or fashion deals to malware hidden in vintage game downloads, Kaspersky’s analysis reveals how online behaviors driven by trend participation can open the door to data theft and identity fraud. Even mental health platforms, popular among Gen Z for teletherapy, are becoming high-value targets due to the sensitive personal information they store.
“Trends may evolve rapidly, but the underlying cyberthreats remain constant,” said Anna Larkina, privacy expert at Kaspersky. “Attackers are quick to convert digital habits into vulnerabilities. Awareness, not fear, is the first step toward protection.”
Kaspersky’s Threat Research team, which led the study, emphasized the importance of combining threat intelligence with technology innovation. Their dual focus enables the development of proactive cybersecurity tools that can both detect and neutralize emerging threats. The research underscores the need for Gen Z to critically assess online content, use strong digital hygiene practices, and adopt advanced security solutions like Kaspersky Premium and VPN to safeguard their digital lives.
