SM Hotels and Convention Corp., the hospitality arm of SM Prime Holdings Inc., is set to significantly expand its national footprint, unveiling plans to launch seven new hotels by the end of 2029. This aggressive five-year expansion will increase its hotel count from 10 to 17 and raise room capacity by 51 percent, to 3,923 from 2,602 rooms.
Backed by a P10 billion capital expenditure program, fully funded through internal cash flow, the initiative underscores SM Hotels’ confidence in the sustained growth of Philippine domestic tourism. Six of the new properties will operate under the midscale Park Inn by Radisson brand, while one will be a high-end Radisson hotel, further diversifying SM Hotels’ hospitality offerings.
Notably, only one of the upcoming properties will be in Metro Manila, with the majority located in strategic regional hubs—Calabarzon, Central Luzon, Cebu, and Laoag—chosen for their tourism potential and proximity to SM Prime’s existing mall and event assets.
“This rollout reflects our belief in the long-term potential of the Philippine domestic travel and tourism market,” said SM Hotels executive vice president Peggy Angeles. “It also allows us to unlock greater value across our integrated developments.”
SM Hotels’ expansion aligns with SM Prime’s broader strategy of synergizing real estate assets—integrating hospitality, retail, and convention spaces to stimulate local economies. The company’s current portfolio spans luxury (Conrad Manila, Radisson Blu Cebu), leisure (Taal Vista, Pico Sands), and business hotels (Park Inn, Lanson Place).
With nearly 1,000 new rooms to be added by 2028, SM Hotels is positioning itself not just as a hotel operator, but as a driver of regional development and tourism-led growth.
