At the first-ever Tech Week PH 2025 held in Cebu and the greater Visayas region, the digital communications technology company Cisco emphasized its commitment to helping Philippine businesses thrive in a rapidly evolving digital world. In a keynote address to over 1,000 industry leaders and stakeholders, Cisco executives highlighted the critical role of AI, security, and connectivity in enabling the future of work and resilient enterprises.
Mark Svatos, a key Cisco executive, laid out the company’s vision for the future of industry: one where AI integration, zero-trust security, and seamless connectivity form the foundation of business success. Svatos pointed to real-world applications—from AI-driven chatbots in customer service to mobile data centers in logistics—as proof that AI is not just coming; it’s already here.
“Companies that move fast will lead; others risk falling behind,” Svatos warned, as he outlined Cisco’s AI-ready ecosystem encompassing networking, cybersecurity, observability, and collaboration solutions—all designed to close hybrid work gaps and ensure digital resilience.
Cisco’s presence at the regional event bolstered PLDT Enterprise’s mission to extend digital transformation beyond Metro Manila. According to Zaza Soriano-Nicart, managing director of Cisco Philippines, the company’s goal is to “securely connect everything to make anything possible,” ensuring that every connected entity is also protected and resilient.the digital t
The event’s location in Visayas marked a pivotal shift in the localization of digital innovation. Through immersive showcases like Tech City, PLDT Enterprise and Cisco demonstrated how advanced technologies are being made accessible to more Filipino enterprises and communities.
Cisco’s participation is not just about market presence—it reflects a strategic alignment with the Philippine government and enterprise sectors’ push for regional inclusion and digital equity. By backing PLDT Enterprise’s initiative, Cisco underscores its policy commitment to inclusive innovation, helping bridge the digital divide across the archipelago.
As Tech Week PH 2025 heads to its final stop in Metro Manila, expectations are high for an even broader discussion on how public-private collaboration can build a future-ready, digitally resilient Philippines.
