EastWest Bank has been named Mid-Sized Retail Bank of the Year (Philippines) at the Asian Banking & Finance (ABF) Retail Banking Awards 2025, underscoring its growing prominence in the country’s consumer banking sector.
The award highlights EastWest’s sustained retail banking performance, customer-first strategy, and innovation-led service delivery across its 389-store network. It follows a record-setting year for the bank, which posted a Php 7.6 billion net income in 2024—its highest in three decades—propelled largely by its Branch Banking Group (BBG).
“This recognition reflects our mission to make banking simpler and more meaningful for everyday Filipinos,” said Jacqueline S. Fernandez, EastWest president.
EastWest maintained its status among the top three banks in low-cost funding for six straight quarters, with CASA deposits outperforming the industry’s 3.9 percent growth. The bank posted an 80 percent CASA-to-term deposit ratio and a cost of funds below the 1.96 percent industry average. Its cost-to-income ratio improved to 41 percent in 2024, driven by operational efficiency and products like SuperChecking, a checking account with bonus interest features.
EastWest’s digital banking saw significant traction, with its EasyWay app achieving an 81 percent monthly active user rate and 4.8-star average rating. Its digital-only unit, Komo, integrated rural bank services and launched a digital loan platform for DepEd teachers, ending the year with a 76 percent monthly active user rate.
EastWest continues to grow its localized retail model, leveraging store optimization, community engagement, and a reinvigorated sales force. “Our Store teams are the heart of our brand,” said Ivy Uy, head of BBG. “This award honors their dedication to building trust and relevance.
