Life insurer Pru Life UK reported disbursing more than P2.3 billion in benefit payouts in 2024, including P1.2 billion in death benefits and P1.052 billion in living benefits, reflecting the company’s financial strength and growing role in safeguarding over two million Filipino policyholders.
The insurer fulfilled over 14,000 claims throughout the year, underlining its commitment to supporting clients in navigating health and financial challenges. The death benefit payouts, distributed to the beneficiaries of more than 3,200 policyholders, provided critical financial support to families coping with the loss of a loved one.
In parallel, over 10,800 living benefit claims were settled, covering a broad spectrum of needs—including hospitalization, surgical procedures, critical illness, disability, and accident-related incidents. Notably, over 1,300 claims were for critical illness, highlighting the company’s active role in supporting clients during serious health crises.
“Our true impact is seen when we deliver on our promise to safeguard the health and protection needs of our customers at the moment they need us the most,” said Kristine Lusanco-De Monteverde, chief operations officer at Pru Life UK. “Each claim we disburse is a testament to the trust our customers place in us—a responsibility we take seriously.”
The insurer is backed by a robust agency force of nearly 40,000 licensed agents, maintains nationwide reach and service accessibility, enabling timely and personalized support. Its customer-first strategy is reflected in its continuous drive to streamline service experiences with empathy and responsiveness.
With its sustained claims performance and capital strength, Pru Life UK reaffirms its corporate relevance not only as a key player in the life insurance market but also as a long-term financial partner to both individuals and commercial clients.
