Five flagship brands of Universal Robina Corp. (URC) have been named among the most chosen fast-moving consumer goods (FMCG) in the Philippines, according to the 2025 Brand Footprint Report by Worldpanel by Numerator.
Great Taste, C2, Piattos, Nissin, and Payless earned high consumer reach points (CRP), a metric reflecting purchase frequency and household penetration. Coffee brand Great Taste led URC’s portfolio with 367 million CRP, placing it among the top 10 FMCG brands nationwide and fourth in the beverage segment. C2 followed with 33 million CRP in the same category.
In the food segment, Piattos ranked 7th with 180 million CRP, while noodle brands Nissin and Payless posted 101 million and 73 million CRP, respectively.
URC chief marketing officer Karen Ong credited brand visibility and consumer trust for the strong showing, noting, “Our products remain staples in homes across the country.”
The report also linked the 6 percent rise in FMCG spending to economic recovery and increased shopping frequency in 2024. Worldpanel PH managing director Marie-Anne Lezoraine emphasized that brands maintaining availability during the rebound saw higher consumer engagement.
URC, one of the Philippines’ largest food and beverage manufacturers, continues to grow its regional presence with brands like Lexus, Tivoli, and Fun-O across Southeast Asia.
