The Philippines, through the Tourism Promotions Board (TPB) Philippines, is set to showcase its world-class dive destinations at the Diving, Resort, and Travel (DRT) Show Beijing 2025, happening from August 8 to 10 at the China National Convention Center. Backed by the Department of Tourism (DOT), the country’s participation marks a renewed push to strengthen tourism ties with China.
With 134,374 Chinese visitors recorded in the first half of 2025, the Philippines is intensifying efforts to rebuild traveler interest—especially in its globally recognized diving sites.
The Philippine delegation will feature 16 tourism companies, including dive resorts, tour operators, and major airlines like Cebu Pacific and Philippine Airlines. Notable participants include Coron Mantapro Diving Center, Garden of Eden Dive Resort, Romblon Beach Resort, and Anilao-based Sunshine Dive and Beach Resort. The group will highlight dive spots from Bohol to Romblon, and Coron to Anilao, emphasizing the country’s rich marine biodiversity.
TPB chief operating officer Maria Margarita Montemayor Nograles described the event as a “strategic opportunity to promote the Philippines to the international diving community,” underscoring the importance of reconnecting with the Chinese market and reinforcing the country’s position as a top Asian dive destination.
A major feature of the Philippines’ DRT participation is the Philippine Dive Night on August 8—a business-to-business networking event attended by Philippine Ambassador to China Jaime A. FlorCruz and DOT-Beijing Tourism Attaché Rene Reyes. The event will include round-table meetings between Philippine sellers and Chinese buyers.
In addition to trade engagements, the Philippine booth will host consumer-focused activities such as trivia games, raffles, booking incentives, a stamp rally, and a market survey with prize giveaways, aimed at boosting foot traffic and interaction.
The Philippines’ presence at DRT Show Beijing 2025 underscores its commitment to tourism recovery and to reclaiming its position as a premier dive destination in the Asia-Pacific region.
