Philippine Seven Corp. (PSC), the exclusive operator of 7-Eleven stores in the Philippines, is accelerating its expansion in the Visayas and Mindanao, citing limited competition and untapped market potential in these regions.
Francis Medina, PSC operations director, said during the PSE STAR online briefing that the company is establishing strategic logistics hubs—including warehouses and distribution centers—in Iloilo, Leyte, Boracay, and Zamboanga to support its regional push. “Our objective is to acquire most of the best sites in VisMin as soon as possible to make it difficult for competition to come in,” Medina said.
Medina emphasized the company’s advantage in logistics infrastructure, which rivals still lack, given the capital-intensive nature of regional distribution. He added that while players like Alfamart and discount stores Dali and O!Save are entering the market, PSC’s broad product range, fast food offerings, and 24-hour operations help sustain customer loyalty.
Lawrence De Leon, head of finance and investor relations, said 70 percent of the 500 new stores planned for 2025 will open in the Visayas, driven by strong growth surpassing even Metro Manila performance. Of the total, 218 stores are already operational, with around 250 more launching soon.
To fund its expansion, PSC is investing ₱5.5 billion in capital expenditures, to be covered by internal resources and a standby credit line.
The company sees its aggressive site acquisition and operational depth as key to solidifying its foothold in emerging regional markets, reinforcing 7-Eleven’s role in both the corporate retail landscape and broader commercial development across the Philippines.
