SM Investments Corp. (SMIC) is accelerating the expansion of its entertainment ecosystem across its diverse portfolio to capture growing demand for experience-led offerings, particularly among younger Filipino consumers.
Frederic C. DyBuncio, president and CEO of SMIC, emphasized the strategic significance of the move, noting that, “This shift opens new opportunities for growth across our businesses… to strengthen engagement and create long-term value across the SM ecosystem.”
Beyond malls and arenas, SM’s entertainment strategy spans logistics, banking, and digital platforms. Through SMIC SG Holdings, it became the first Philippine company to invest in Asia-based travel and experiences platform Klook. Even 2GO, SM’s logistics and ferry company, integrates entertainment with onboard karaoke lounges and arcades. Meanwhile, BDO Unibank and China Bank offer lifestyle and travel-related rewards through customer programs.
This group-wide approach positions SM to take advantage of the ₱1.94-trillion Philippine creative economy, which grew 8.7 percent in 2024, according to the Philippine Statistics Authority.
SM is transforming its malls and arenas into next-generation entertainment hubs catering to millennials and Gen Z. Joaquin L. San Agustin, EVP for marketing at SM Supermalls, highlighted how malls are evolving into inclusive, community-driven spaces for niche groups—gamers, foodies, fandoms—seeking personalized, immersive experiences.
High-traffic venues like the SM Mall of Asia (MOA) Arena continue to host global acts, with a larger arena underway in Cebu to boost regional access to top-tier productions. Arnel C. Gonzales, VP for arena operations, underscored the role of world-class infrastructure in supporting multi-sensory events that drive local economic activity.
SMX Convention Center is also capitalizing on surging demand for fan meets, gaming expos, and pop culture conventions. “Event bookings, ticket sales, and audience turnout have all grown significantly since late 2023,” said Mike Albaña, VP and GM of SMX.
SM views entertainment not as a sideline, but as a core business enabler. Entertainment experiences increase consumer traffic, strengthen global partnerships, and enhance community value—evident in developments like the FIFA-grade football pitch at SM MOA Sky.
“We act as an enabler for content and experiences that pass through our properties,” said Gonzales, highlighting the group’s commitment to delivering both stakeholder value and memorable fan engagement.
By leveraging its integrated ecosystem and scale, SM is positioning itself as a key player in the Philippines’ expanding experience economy, where commerce, community, and creativity converge.
