Bank of the Philippine Islands (BPI) president and CEO Jose Teodoro “TG” Limcaoco visited Rodamel Drugstore in Tuguegarao to highlight the bank’s push toward more inclusive, community-based banking through its “May BPI Dito” initiative. The drugstore, with 12 branches across Tuguegarao, now functions as a BPI branch hub—a hybrid agency banking model designed to integrate banking services into trusted neighborhood businesses.
Under this partnership, customers can access BPI services such as deposits, withdrawals, account applications, and cash-out transactions within the familiar setting of a local drugstore. Limcaoco emphasized the strategic role of such hubs in making financial services more accessible, especially in underserved communities, calling Rodamel Drugstore “a model of innovation and community partnership.”
The initiative carries notable policy and commercial implications, aiming to deepen financial inclusion while enhancing BPI’s physical footprint through local enterprise collaboration. It also reflects a corporate strategy shift toward decentralized service delivery and partnerships with small and medium-sized enterprises (SMEs).
With plans to scale this model nationwide, BPI aims to embed its core banking functions more widely in everyday commercial spaces—strengthening community ties and reinforcing its commitment to inclusive growth.
