Pru Life UK has introduced two new financial products—PRUSteady Income and PRUWealth 10—designed to offer guaranteed income and enhanced insurance protection to Filipino clients. The launch event, themed “The Power of Two”, was held at the Electric Garden in Bonifacio Global City.
According to Garen Dee, chief product officer of Pru Life UK, the offerings are “built on guarantees Filipinos can count on,” aimed at helping clients plan ahead with confidence and security.
Product Overview:
PRUSteady Income
A 20-year endowment plan with:
- 10 percent guaranteed annual payouts from years 11 to 20
- 100 percent maturity benefit
- Up to 200 percent life insurance coverage
Targeted at professionals and parents preparing for future milestones, it offers predictable cash flow and long-term financial stability.
PRUWealth 10
A single-pay, limited-time endowment product for affluent clients, offering:
- 5 percent guaranteed annual payouts for 10 years (net of charges)
- 100 percent return of premium at maturity
- 110 percent life insurance coverage
- Flexible withdrawals from accumulated cash value
The plan is tailored for those focused on wealth preservation and financial flexibility.
These launches reflect Pru Life UK’s broader goal of empowering Filipinos at various life stages with secure and simplified financial solutions. The company, a subsidiary of Prudential plc, currently leads the local industry in new business annual premiums (as of H1 2025) and serves over 930,000 policyholders nationwide.
“With today’s uncertainty, guarantees offer peace of mind,” Dee said. “Whether you’re building, growing, or preserving wealth, Pru Life UK is committed to helping you live fully and stay financially secure.”
