Pru Life UK emerged as industry leader in the Philippine insurance sector for the first half of 2025, securing the top position in new business premiums, according to the latest report from the Insurance Commission.
The company recorded P4.94 billion in new business premiums, demonstrating strong growth and resilience in a competitive landscape. This solidifies its standing as the country’s top insurer, driven by a robust agency force and an expanding suite of financial products.
“Our 2025 half-year achievement affirms the strength of our purpose—to be the most trusted partner and protector for every life and every future—for over a million Filipinos,” said Francis Ortega, chief finance officer of Pru Life UK. He credited the firm’s 38,000-strong agent network—the largest in the country—as a cornerstone of its continued leadership.
Beyond financial performance, Pru Life UK has reinforced its market position through product expansion. New offerings include PRUSteady Income, a 20-year endowment plan with guaranteed annual payouts and life coverage of up to 200 percent, and PRUWealth 10, a limited-offer plan providing guaranteed 5 percent annual cash returns over 10 years and 110 percent insurance coverage.
Pru Life UK also introduced PRUTerm Lindungi, its first Islamic-compliant life protection plan in the Philippines. This Takaful product promotes ethical and inclusive insurance solutions aligned with Islamic principles, addressing the needs of underserved Muslim communities.
Furthering its commitment to financial inclusion, the company expanded its Adopt-a-Madrasah program in Mindanao, supporting financial literacy, digital skills training, and climate preparedness. Pru Life UK remains the only insurer in the country licensed as a Takaful operator.
A subsidiary of Prudential plc, Pru Life UK benefits from the group’s strong regional presence across Greater China, ASEAN, India, and Africa. Prudential plc reported a 12 percent increase in new business profit in the first half of 2025, reflecting its consistent strategy and high-quality growth trajectory.
