MPower, the retail electricity supply arm of Meralco, has expanded its partnership with Mr. Freeze Tube Ice Inc. by transitioning several of the latter’s ice plants into its Retail Aggregation Program (RAP).
Under the partnership, Mr. Freeze consolidated multiple ice plants across Metro Manila, Cavite, Laguna, Batangas, and Bulacan to benefit from bulk electricity purchasing through the contestable market, enabling greater operational efficiency and cost savings.
RAP allows smaller electricity consumers to combine multiple accounts within the same franchise area, gaining access to more competitive rates from retail electricity suppliers like MPower.
Mr. Freeze, a wholesale ice manufacturer, has been a Meralco partner since 2005. Company President and COO Philip Gerald Santos highlighted the importance of long-standing relationships and expressed optimism for continued growth with MPower’s support.
“This partnership is not just about business,” said MPower first vice president Redel M. Domingo. “It’s about shared goals: sustainability, responsible energy use, and putting the customer first.”
The move underscores MPower’s commitment to innovative energy solutions while promoting sustainable and cost-effective power access for businesses.
