Panasonic Manufacturing Philippines Corp. is pouring roughly P3 billion into a new factory at the Laguna Technopark in Santa Rosa, marking one of the company’s biggest local expansions in recent years as it strengthens its manufacturing footprint in the country.
The facility will produce electric fans, washing machines, and refrigerators, product lines that are registered with the Philippine Economic Zone Authority (PEZA). As a PEZA enterprise, Panasonic will enjoy a host of fiscal incentives designed to spur investment and sustain export-oriented manufacturing.
These incentives include income tax holidays of four to seven years, a 5 percent special corporate income tax rate for five to ten years, duty-free importation of capital equipment and raw materials, domestic sales allowances of up to 30 percent of total sales, and long-term land lease arrangements of up to 75 years. The package significantly lowers Panasonic’s operating costs, making the Philippines more competitive against regional manufacturing hubs.
Commercial operations for electric fans and washing machines are slated to begin in 2026, while the refrigerator line will commence production in 2027. Industry watchers say the phased rollout suggests Panasonic is betting on sustained domestic demand for home appliances and the growing global interest in Philippine-made goods.
The expansion will generate more than 340 new jobs, a welcome boost for Laguna’s already vibrant manufacturing corridor. Analysts note that the move reinforces the Technopark’s reputation as a magnet for multinational manufacturers seeking stable infrastructure, skilled labor, and investment-friendly policies.
Panasonic’s latest bet comes as manufacturers reassess their regional supply chains, with some shifting capacity from China and Southeast Asia to diversify risk. The company’s decision adds momentum to the Philippines’ push to attract high-value manufacturing under PEZA’s incentive regime.
