Wednesday, 10 December 2025, 8:58 am

    Aboitiz unifies real estate ambitions for scale

    The Aboitiz Group is tightening its grip on the Philippine real estate landscape as it moves to merge Aboitiz Land and Aboitiz Economic Estates (AEE) into a single property arm.

    The integration aims to fuse Aboitiz Land’s residential expertise with AEE’s industry-driven township model to deliver a full suite of real estate solutions, executives said on the sidelines of a company event on December 9.

    Farrah Mayol, Aboitiz Land senior assistant vice president for customer and reputation management, said the integrated entity is gearing up to roll out more residential developments across Aboitiz’s estate network.

    While the two units remain legally separate for now, both already operate under one leadership team headed by C hoed Executive Officer and President Rafael Fernandez de Mesa and share the same management committee.

    “The process of integration is ongoing because we want to take a really intentional approach to it. Right now, they are two separate entities gathered together by one leadership,” Mayol said, noting that unified campaigns and a stronger corporate brand are key goals of the consolidation.

    AEE’s large-scale townships remain the group’s backbone, serving as growth engines for new locators and industries. Building on this, Aboitiz Land—now in its 30th year with nine active communities in Central Luzon, South Luzon, and Cebu—will accelerate projects within estates such as The Villages at LIMA in Batangas. These will include horizontal, vertical, and workforce housing to serve estate employees, who average about 1,000 per site.

    AEE vice president Monica Trajano, now also heading commercial strategy for both units, said 2025 brought major commitments from Coca-Cola Europacific Partners and Ajinomoto—the latter marking its biggest global investment—both locating in TARI Estate in Tarlac.

    The Batangas State University LIMA Campus also opened last year, enriching the talent ecosystem that supports Aboitiz’s growing industrial communities.

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