The Philippine automotive industry is closing 2025 with cautious optimism, as vehicle sales are widely expected to breach the long-elusive 500,000-unit mark and sustain growth into 2026.
Rommel Gutierrez, president of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), said early indicators point to a strong finish for the year despite mixed results in earlier months. While final full-year numbers will only be released in early January, Gutierrez said “all indications” suggest total sales will hit at least 500,000 units, translating to roughly 5 percent growth from last year’s 467,252 units.
This confidence comes even as year-to-date figures paint a softer picture. CAMPI data show vehicle sales from January to October slipped by 0.2 percent to 383,424 units, compared with 384,310 units in the same period last year.
Industry players, however, are banking on a rebound in November and December, traditionally peak months driven by holiday spending, fleet purchases, and promotional campaigns.
Looking beyond 2025, Gutierrez expects momentum to carry through 2026, with annual growth averaging around 5 percent. He cited improving global supply conditions, a broader model lineup, and the continued rollout of new vehicles—particularly electrified offerings—as key drivers.
Electric vehicles are emerging as a critical growth pillar. Gutierrez said their share of total sales is projected to reach 12 percent this year, with further gains anticipated in 2026 as consumer acceptance accelerates. “We are moving towards electrified vehicles,” he said, noting a visible shift in buyer preferences.
From January to October, CAMPI recorded 24,265 electric vehicles sold, accounting for 6.33 percent of total sales. This figure excludes sales from non-CAMPI members, suggesting the segment’s true market share may be even higher.
For an industry long buffeted by supply disruptions and shifting consumer demand, the half-million mark would signal not just recovery, but a new phase of sustained growth.
