Globe Telecom said its customer-first strategy continues to fuel business growth, supported by strong performance in recent quarters.
The company recently launched a cloud modernization initiative with Amazon Web Services (AWS) to improve the speed, intelligence, and scalability of its digital services. By using cloud and AI technologies, Globe aims to deliver faster service upgrades, more proactive customer support, and more personalized customer interactions.
Globe is expanding its cloud infrastructure, modernizing its business and digital platforms, and upgrading systems such as network management and SIM activation as part of the initiative.
The company is also strengthening its omnichannel approach by expanding its physical retail presence. Globe has opened refreshed full-service stores in major malls and new community-based outlets in areas including Vigan, Sorsogon City, Boracay, and Bohol. These stores serve as customer experience centers offering personalized support.
At the same time, Globe continues to invest in AI-powered customer service platforms, enhancing conversational AI tools and personalized offers across channels such as GlobeOne and GCash, while improving localized support through digital communities.
These initiatives align with Globe’s financial performance. Mobile data revenues reached P29.1 billion in the third quarter of 2025, and its mobile subscriber base grew to 63.1 million. Ongoing investments in 5G and fiber networks have supported more reliable connectivity, with Globe cited by Ookla® as the country’s most consistent mobile network over the past four years.
Globe said its focus on customer experience remains central to building long-term relationships and sustaining growth.
