Metropolitan Bank & Trust Co. (Metrobank) is helping Filipino entrepreneurs and young Filipinos build strong financial habits through its #EarlyGIFTChallenge, a financial education campaign focused on early planning and smart money management.
For business owners, Metrobank rolled out the challenge through a roadshow for its top clients, encouraging them to adopt the GIFT guide—Goal-setting, Investing wisely, Following a budget, and Taking advantage of deals. The initiative highlights the importance of financial discipline and long-term planning in growing and sustaining businesses, especially ahead of the holiday spending season.
Launched in August last year, the #EarlyGIFTChallenge encourages individuals to plan their finances early, make goal-based decisions, and manage expenses more effectively. Metrobank said the program reflects its commitment to helping Filipino businesses not only grow, but thrive and build lasting legacies.
At the same time, Metrobank and GT Foundation are extending the campaign to the youth to promote financial literacy at an early age. In partnership with the I am MAD (Making A Difference) volunteer network and schools such as Manila Tytana Colleges and STI Colleges, the program introduces students, scholars, and volunteers to the GIFT model, focusing on saving, budgeting, and mindful spending.
Media members also joined the roadshow to experience the initiative firsthand, highlighting the value of early financial planning for individuals, families, and communities.
Through the #EarlyGIFTChallenge, Metrobank and GT Foundation aim to foster a culture of financial awareness, discipline, and empowerment among Filipinos of all ages. For more information, interested individuals may visit their nearest Metrobank branch or contact Earnest at earnest@metrobank.com.ph.
