Edgar “Injap” Sia II is not known for thinking small. But the DoubleDragon chairman’s latest target—P500 billion in annual revenue and P50 billion in net income by 2035—pushes even his own reputation for audacity.
This is not just a growth plan. It’s a swagger-filled statement: DoubleDragon wants to be big, global, profitable—and completely debt-free.
Unveiled at the company’s Annual Stockholders’ Meeting, Sia’s 10-year grand vision reads like a checklist of corporate bravado. P500 billion in revenue. P50 billion in profit. Operations in all 82 Philippine provinces. Hotel101 in 100 countries. More than P12 billion in annual cash dividends. Oh, and zero debt.
In an industry addicted to leverage, that last item may be the most rebellious of all.
The confidence, Sia argued, is earned. The years from 2020 to 2025 were less about expansion and more about survival. The pandemic, inflation, and geopolitical shocks forced DoubleDragon to tighten its belt, sharpen execution, and stress-test its people.
What emerged, according to Sia, is a company no longer in training mode but in fighting shape—“battle-tested and battle-hardened.”
Now comes the offensive.
From 2025 to 2035, DoubleDragon plans to squeeze more value from its sprawling hard-asset base across Luzon, Visayas, and Mindanao while finishing its nationwide footprint.
At the same time, it will chase scale abroad through Hotel101, its standardized, repeatable, and export-ready hotel brand designed for fast global replication and recurring income.
Hotel101 is the clearest symbol of Injap’s ambition. The 680-room Hotel101 Madrid, opening in March 2026, will make history as the first Filipino hotel brand operating in a major European capital.
It’s a statement that DoubleDragon isn’t content exporting mangoes and malls—it wants to export brands, systems, and cash flows.
If the plan works, the payoff goes beyond bragging rights. Dollar-denominated revenues, consistent dividends, and a debt-free balance sheet could turn DoubleDragon into a rare beast: a Philippine-listed company with global earnings muscle and financial discipline to match.
The targets are undeniably bold. But Injap has never sold caution. He’s selling conviction—and daring the market to keep up.
