Philippine furniture exporters are calling for stronger government support for international promotion as rising costs and weak global demand cloud the sector’s outlook, with shipments expected to remain flat in 2026.
Industry players say export performance next year is likely to mirror 2025, after production volumes dropped by about 50 percent amid a sluggish global economy.
Myrna Bituin, trustee for the furniture sector of the Philippine Exporters Confederation Inc. (PHILEXPORT), said manufacturers are feeling sustained pressure from softer demand in key overseas markets.
While some firms continue to benefit from resilient domestic demand, Bituin stressed that exports remain the industry’s main growth engine—and its biggest concern. “The local market helps, but exports are still the priority,” she said, noting that global exposure is essential for scale and long-term viability.
Rather than subsidies for factory operations, exporters are pushing for government assistance to defray the high cost of international promotion. Participation in overseas trade fairs, Bituin said, is expensive but critical to securing buyers and building market presence.
Furniture exporters typically need to join at least three international shows to establish credibility, gain trust, and generate repeat orders.
The need for aggressive promotion has become more urgent as the furniture sector’s share of total Philippine exports has shrunk—from around 12 percent in previous years to roughly 7 percent today—reflecting tougher competition and shifting global demand patterns.
Beyond marketing support, Bituin underscored the importance of continuous product development. Exporters must regularly introduce fresh designs, adapt to evolving consumer preferences, and align with sustainability and quality standards in global markets.
She added that improving company productivity and operational efficiency will be crucial for maintaining competitiveness, especially as exporters navigate thin margins, high logistics costs, and uncertain demand heading into 2026.
