Salesforce (NYSE: CRM), the world’s leading AI-powered CRM company, has launched the Salesforce Startup Program in the Philippines, reinforcing its commitment to the country’s fast-expanding startup ecosystem.
The program connects Philippine founders to Salesforce’s global network, offering access to AI-powered products, technical mentorship, a curated founder community, and joint go-to-market opportunities. Salesforce said the initiative is designed to help startups turn early traction into sustainable scale by linking them to enterprise-grade platforms and international markets.
The launch coincides with a strong policy push from the Philippine government. Under the Innovative Startup Act, P2.1 billion has been allocated to support startups, alongside a target of creating four unicorns and attracting USD10 billion in investments by 2030. Salesforce positioned its program as a catalyst that can help local startups capitalize on this momentum.
“The Philippines is a vibrant hub for startups, with a growing pool of talent and a dynamic market ready for innovation,” said Abraham Cuevas, regional vice president and country manager of Salesforce Philippines. He noted that the program allows founders to tap advanced AI capabilities, including Agentforce, while learning from a global community of experts and fellow entrepreneurs.
Since launching globally in 2021, the Salesforce Startup Program has supported more than 435 startups in India and Singapore, including over 230 AI-first companies. Success stories include Yellow.ai, Nektar.ai, and Trupeer.ai, with the program also rolling out this month in Malaysia and Sri Lanka.
The initiative builds on Salesforce’s wider expansion in the Philippines. In November 2025, the company announced the opening of a Manila office to support local businesses pursuing agentic, AI-driven transformation. Salesforce already counts Maxicare, PLDT, and Converge ICT Solutions among its Philippine customers, now joined by a new wave of local startups looking to scale globally.
