Sky-high airfares are dampening wanderlust, but the cruise industry is sailing into the gap. As flight costs continue to climb, cruise travel is emerging as a cost-effective and convenient alternative for both Filipino and foreign travelers, according to Philippine Travel Agencies Association (PTAA) President Jaison Yang.
Yang said cruise tourism in the Philippines is “very promising,” driven by travelers seeking multi-destination experiences without the sting of multiple flight bookings. “That is why it’s attractive,” he said.
Unlike traditional travel, cruises bundle accommodation, meals, and entertainment into a single package price. “Filipinos are learning to go on cruises because they realize it’s an easy and more economical way to travel,” Yang noted. “There is no need to book a hotel because they stay on the ship where food and entertainment are available.”
Cruise fares can start as low as USD800 per person for a six- to seven-day trip, based on double occupancy, depending on destination. Shore excursions can be booked for as little as USD50, although passengers can also explore ports independently.
A major shift, Yang said, is the ability for Filipinos to begin cruises locally. “Before, we had to fly to Singapore or Hong Kong,” he said. “Now we can start in Manila, visit Laoag, Taiwan, Japan, or Hong Kong, and return to Manila—no need to fly.” This has widened access for families and first-time cruisers.
The Philippines is also reaping inbound benefits. Cruise ships now regularly dock in Manila, Boracay, Palawan, and Siargao, bringing foreign visitors through shore excursions. “Before, there were no cruise companies docking in Boracay. Now it’s regular,” Yang said.
Demand remains strong, with many sailings fully booked. Major operators including Costa Cruises, Norwegian Cruise Line, and Resorts World Cruises have added Philippine routes. The Department of Tourism expects 127 cruise ship calls in 2026, with Manila as the leading gateway.
Cruise travel will headline the Travel Expo from February 6 to 8 at the SMX Convention Center, where PTAA expects over 100,000 visitors and deep discounts. “Travel Expo is like the Black Friday sale of the US,” Yang said. “This is when travelers find the best deals.”
