Lazada is giving its top shoppers another reason to stay loyal—and logged in. The eCommerce platform has elevated its Platinum Membership in the Philippines with a monthly refresh of premium brand partners, kicking off February with a lineup of more than 60 big-name collaborators.
Launched in the fourth quarter of 2025, Lazada’s Membership Program was designed to reward its most devoted users with personalized perks, exclusive access, and curated deals. Now, the platform is doubling down on that promise by rotating its Platinum-only brand roster every month—keeping rewards fresh, relevant, and perfectly timed for evolving shopping moods.
For February, Platinum members can unlock exclusive discounts from a who’s who of premium brands, including Samsung, Dyson, Delsey, Crocs, NIVEA, Nestlé, Chef’s Classic, Joyce & Diana, and Omni. The mix spans tech, beauty, fashion, home essentials, and lifestyle—proof that Lazada wants its best customers covered from head to toe, screen to sofa.
The monthly refresh isn’t just about variety; it’s about discovery. By updating partner brands regularly, Lazada ensures that Platinum members aren’t seeing the same deals on repeat, but instead enjoying new finds and limited-time offers tailored to their shopping habits.
“These monthly brand refreshes reflect our commitment to keeping the Membership Program dynamic and rewarding,” said Pauline Castro, Head of User Product Operations at Lazada Philippines. “By regularly introducing new brand partners, we’re able to deliver fresh value and exclusive opportunities that truly elevate the shopping experience.”
More than a sale mechanic, the initiative positions loyalty as a lifestyle. Platinum members can access deals by signing in to their accounts, with select offers highlighted weekly. In Lazada’s playbook, staying premium means staying surprised—and consistently rewarded.
