The Philippines is tightening its grip on the global design stage after posting a 75 percent jump in sales at Maison&Objet, signaling growing international appetite for Filipino craftsmanship and contemporary aesthetics.
From January 15 to 19 at the Paris Nord Villepinte Exhibition Centre, the Philippine delegation generated an estimated USD3.5 million in sales—up sharply from last year’s USD2 million haul. The Paris-based fair draws tens of thousands of buyers scouting new trends and sourcing partners for the year ahead.
The country’s participation was mounted by the Center for International Trade Expositions and Missions (CITEM) through its DESIGNPhilippines program, with backing from the Department of Trade and Industry. For the third straight year, the delegation delivered robust commercial results, reinforcing the Philippines’ rising profile in high-value design markets.
CITEM attributed the surge to cohesive storytelling and sharper brand positioning. Under the theme “Artipelago III,” 14 local enterprises showcased furniture, lighting, décor, and art pieces that fused indigenous materials with streamlined, modern forms.
European buyers responded strongly to clean silhouettes and inventive material applications—hallmarks of the country’s evolving design language.
Beyond the headline sales figure, the performance reflects a broader shift: the Philippines is moving from niche artisan supplier to strategic design partner. By aligning natural materials, artisanal techniques, and contemporary sensibilities under a unified national brand, exporters are capturing higher-margin opportunities and repeat orders.
The trajectory suggests momentum is building. As global buyers increasingly seek sustainability, authenticity, and craftsmanship with a clear narrative, Filipino design appears well positioned to convert cultural capital into sustained export growth.
