The Globe Group is stepping up its push to make innovation a core part of its corporate strategy by directly linking startups with real business environments.
Through its venture builder, 917Ventures, Globe helps young companies test and refine their technologies inside actual operating businesses. This approach allows new ideas to move beyond small pilot projects and into full-scale deployment.
The initiative is powered by Velocity, a platform designed to help startups validate and scale their solutions through enterprise partnerships instead of relying only on traditional accelerators or funding programs. By giving startups access to real-world use cases, Velocity allows founders to improve their products based on practical feedback. At the same time, Globe’s companies gain early access to innovations that can improve services, efficiency, and customer experience.
The first startup to formally collaborate under Velocity is Netopia AI, creator of the behavioral AI platform Predikta. Predikta uses behavioral AI and digital population modeling to help organizations anticipate public sentiment and likely responses. This enables companies to make data-driven decisions and fine-tune campaigns, products, or policies.
Under the partnership, Netopia AI will work with Brave Connective Holdings and its subsidiaries, AdSpark and Inquiro, to strengthen marketing intelligence, communications strategies, and enterprise decision-making using predictive behavioral insights.
For Globe, making innovation part of corporate policy means embedding new technologies directly into its businesses. For consumers, this could translate into more relevant services, better-targeted communications, and improved overall customer experience as companies use data and AI tools to better understand and respond to their needs.
