Pepsi-Cola Products Philippines, Inc. and Filipino restaurant brand Guevarra’s have renewed their supply partnership, extending a relationship that has spanned more than a decade.
PCPPI president and CEO Phyo Phyu Noe said the agreement reflects the strength of the companies’ long-standing collaboration. “This partnership has been going on for more than a decade,” Noe said, noting that Guevarra’s had the option to work with competing beverage suppliers but chose to continue working with PCPPI.
Noe added that the company has been working to strengthen its service to partners. Over the past two years, PCPPI has been implementing a transformation program aimed at improving how it serves customers and business clients.
“We were less prepared in serving our customers well and we suffered in terms of market share loss in the fast-moving consumer goods business over the past two years,” she said. “That’s why we started this transformation program 24 months ago.” This relates to PCPPI’s digital transformation program that allows it to keep track of customers like Guevarra’s and thousands of sari-sari stores across the country who are the company’s bread and butter.
For Guevarra’s, the partnership provides a reliable beverage partner that understands the needs of restaurant customers. Chef and restaurateur Rolando Laudico said the relationship has grown stronger over time.
“We’ve had a 13-year relationship, and they understand our customer needs more compared to competitors,” Laudico said. “This is a partnership that I feel will flourish for more years to come.”
Guevarra’s first opened in 2013 and has since become known for its Filipino buffet offerings. Both companies said the renewed agreement will help them build on their existing collaboration while responding to strong consumer demand in the Philippine market.
