Pru Life UK has maintained its position as the top life insurance company in the Philippines, ranking first for the fifth time based on 2025 new business annual premium equivalent (NBAPE) data from the Insurance Commission.
The company previously led the industry in 2020, 2021, 2023, and 2024. In 2025, it posted ₱10 billion in NBAPE, 2 percent higher than the previous year and 9.4 percent ahead of its closest competitor. Its market share reached 13 percent.
Total premium income also grew by 10 percent to ₱52.8 billion, up from ₱48.2 billion in 2024.
The achievement comes as Pru Life UK celebrates its 30th anniversary in the Philippines. The company now serves nearly one million policyholders and covers close to two million lives through a network of more than 35,000 agents nationwide.
In 2025, Pru Life UK paid out ₱2.8 billion in claims across more than 13,400 cases, highlighting its continued support for customers.
Company officials said the strong performance reflects sustained customer trust, expanded digital access, and continued efforts to provide relevant and accessible financial protection products.
Among its new offerings is PRUSteady Income, a 20-year endowment plan that provides guaranteed annual payouts, life insurance coverage, and a maturity benefit aimed at long-term financial security.
Pru Life UK said it will continue investing in innovation and expanding access to insurance as it strengthens its presence in the country.
